Excerpt: Jeff Hill of WMAP Radio Interviews Dr. Lussier

Below is an excerpt of Jeff Hill (JH) from WMAP Radio in a recent interview with Dr. Robert Lussier (RL) on a key tip to successfully navigate the competitive world of academic publishing:

JH: Academics can do it, right? They can publish and they don’t have to perish. That’s your common creed?

RL: That’s the key thing. Because today, it becomes more and more important, people don’t realize that success really revolves around publishing. If you don’t get publications, you’re not going to get to tenure and you’re not going to get promoted. So, it’s really a requirement today… everywhere.

JH: What are some of the things you can help people with that you’ve learned from making your own mistakes?

RL: Basically, you have to know your audience and you have to do your research. You have to know what you’re doing and I’ve made a lot of dumb mistakes along the way and that’s the whole idea if people get my book or attend a seminar: you’re going to find out a lot of tricks to avoid those mistakes. But a key, like so many entrepreneurs will tell you: persistence is incredibly important. I always liked Winston Churchill’s comment. He said, “Motivation is the ability to go from failure to failure without losing your enthusiasm.”

JH: Right.

RL: It’s just so true. Look at Michael Jordan. He commented on how he failed over and over again taking the last shot. He’d say he missed 28 shots, “That’s why I’m so successful, I keep bouncing back.”

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