Foundations of Successful Publishing

Let’s start by discussing the performance formula that leads to successful publishing, followed by some of the myths that some academics have regarding publishing and some of the realities regarding publishing success.

The Performance Formula

The performance formula applies to all types of performance, or your publishing success stated as a formula is as follows:

Performance = 1. Ability  x  2. Motivation  x  3. Resources

For maximum performance all three variables must be high. How would you rate your ability, motivation, and resources—any lacking?

  1. If you are working on or have a doctorate degree, you must have some ability to publish. However, ability is not enough. I know lots of people who have greater intelligence than I do, but are not as successful authors.
  2. Motivation is as important, or more so than ability—you may have heard the bestselling author’s statement that ability is overrated. My motivation is the key factor in my success—how bad do you want to publish? Do you put in the time and effort to succeed? Are you willing to work hard and sacrifice?
  3. Last is the resources. Even if your college is not very supportive of your publishing efforts financially, there are low or no cost resources your administration can provide—if you ask. In Chapter 7, Time Management, I provide no cost tips.

Publishing Myths and Realities

In the Table below, I present some of the excuses people use not to publish:

Myth Reality
You can’t be a good teacher and publisher Conducting research can improve your subject knowledge, and you can use your research in your classes. Scholarship also improves your self-esteem that can be reflected in your teaching.
You can’t be a successful publisher if you teach lots of classes Although it is more difficult to succeed in a teaching school than a research school, for my career I taught 4 courses per semester—throughout the book you will get tips to help.
Successful publishers are highly intelligent As stated, ability helps but is overrated. I’m successful and have only average intelligence. Success is more about having a positive attitude, and the persistent discipline to put in the time and effort to succeed—and this book will give you tips to help you get published.


Do I have any weak areas in my publishing performance formula, and/or any negative thoughts about publishing that can be improved?


As stated in my first blog, realize that editors and reviewers are looking for reasons to reject (not accept) your work. This is the foundation secret and essentially All 175+ secret tips in Publish Don’t Perish  are designed to avoid giving reviewers reasons to reject your work.

For more information about me, Publish Don’t Perish and my other 11 business, management and entrepreneur books, please visit my website at:


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